AWS Data Lake for Customer Insights: Best Practices and Architecture

AWS Data Lake for Customer Insights: Best Practices and Architecture

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In today’s digital economy, businesses accumulate vast customer data from diverse sources — mobile apps, websites, CRM platforms, and IoT devices. Unlocking actionable insights from this data requires a modern data infrastructure that’s scalable, secure, and cost-effective. Amazon Web Services (AWS) Data Lake offers a robust foundation to consolidate, process, and analyze customer data at scale.